MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and on